Gift Brand gets Makeover in time for 10th Anniversary

Published Tue 06 April 2010

Gift Fundraising has unveiled a new brand identity ahead of its 10-year anniversary in 2011. The new look marks a decade of street fundraising for the industry’s longest standing agency, while also establishing a clear direction for the next.

The design – characterised by the strap line ‘Anti Apathy’ and a bold new colour scheme – represents a drive to better reflect the energy and commitment of the company’s street fundraising staff and to mesh together previously inconsistent visual styles.

Milly Ahmed, Joint Managing Director, said: “With nearly ten years of street fundraising success behind us, we felt it was time to both celebrate and re-define who we are.

“We’re really excited about the idea of ‘Anti Apathy’ in that it sums up perfectly Gift’s passion for positive change. Face to face still gets a bad press from time to time, so this clearer identity is a way for us to crystallise what it is we’re trying to achieve. It reminds people that for every complaint, there are thousands of others standing up to be counted and agreeing to make a difference.”

The new brand was developed by East London graphic design agency Shaw Design after undertaking a series of interviews and brainstorming sessions with dozens of Gift staff and clients at the end of 2009.

The full development process can be viewed at the Shaw Design website:

http://www.shaw-design.co.uk/portfolio_clients/gif/gift-fundraising.html.

Established in 2001, Gift Fundraising specialises in face-to-face fundraising and prospecting for charity clients.